Yesterday, a large network of Chinese Internet portal MSN collar workers began MSN to buy luxury goods research report. With the economic crisis, the report stresses that the incremental market for fresh, light a number of new white collar luxury demand, purchased Jiucheng deluxe white collar, white collar people, Luxury Louis Vuitton shows replicacan are greater than consumer goods. The poll also shows an interesting phenomenon, regardless of their income for the year is $ 2,000 or more workers to crowd of 20,000, Louis Vuitton (LV) and Gucci (Gucci) whites are willing to choose and buy the brand indicates that most of the luggage staff favorite for luxury goods and income.
The survey revealed that most employees are men and women are motivated to buy luxury items for personal love and the pursuit of quality of lifeNecklaces. The difference is that 35% of women who work hard for luxury goods, because the reward is to buy themselves, for men it was internationally renowned brands such as quality, and a symbol of their status, which is 46% . Apart from the taste of luxury for men and women are also relatively large differences, such as white men Audi designer replica prefer women are more beloved bagswhile white BMW, was 37.4% and 31.2%. All have high-end clothing for the population of white-collar workers, 30% of women have Burberry, nearly 40% of men have employees Armani.
Luxury watches at all like the white collar crowd, the official choice Jin Sancheng Cartier, Louis bag, the two become more popular than white men, Omega and Rolex.
Research showed that luxury consumers are also significant geographical differences. Shanghai is the proportion of workers can afford to be much higher than in cities, especially in cases of high-quality bags have a much higher proportion than in Beijing and Guangdong, 48% and 37%, 55.5%. In addition, staff in Shanghai, when they buy luxury goods have a strong incentive to work hard, pointing to 32.7% in Beijing and Guangzhou, over 27% and 29%. The survey also revealed that four percent of workers in Guangdong recommended impulse buys luxury consumer goods, a friend of the consumption of luxury goods is relatively low. Workers in Beijing and Shanghai in luxury goods consumption shows a steady tendency to buy the 38% and 37%.
In real life often can be seen girls wear fashion LV crowded bus, underground world, the survey confirms once again that workers have a love for luxury goods. Much more than ninety percent of workers have bought luxury goods,Pendants nearly 16% of workers have 10 or more luxury. study is based on workers of different income levels and concluded that the income of 2,000 yuan, more than 20,000 employees Crowd, Louis Vuitton and Gucci designer handbags are prepared for many staff and the acquisition of optical signals luggage, Louis Vuitton bags.increased 40% to 70%. As for the white-collar phenomenon behind coach LV, 60% of Internet users have the attitude of support staff expressed that it is a personal preference